User Research
I dig deeper than the brief and come back with things the client didn't know they needed to hear.
I dig deeper than the brief and come back with things the client didn't know they needed to hear.
AI helped with the punchlines, but it didn't teach me UX. The craft came from 12 years of countless projects, one too many stakeholder meetings, 100% human instincts and the kind of intuition no AI can replicate.
OVER A
DECADE OF
CRAFTING
PIXELS INTO
MEANINGFUL
EXPERIENCES
FOR BRANDS
BIG AND
SMALL!
Smarties Vietnam
Oreo Black Pink and Oreo Lucky Twist
2023
Kyoorius Baby Elephant
Best Microsite, Tata Tea Banglar Pujo Campaign
2023
Afaqs Foxglove Awards
Bronze, Best Microsite-SayItWithOreo, Mondelez India
2022
Silver Clio
Campaign-United By Half, UCB
2017
I am a nutritionist turned designer. This has taught me that people say
one thing, but eat another. I strove to help people look their best, while
also making sure they had enough meat on them. This is how I
approach UX design. It should be more than a pretty face, it should
make life easier too. Hit me up if you want to make beautiful things,
that perform just as beautifully.